The Media And Its Impact On Society - 1241 Words

It has become common knowledge that in the last twenty years, the newspaper industry has undergone a huge transformation. Once considered the primary and best way for communities to transmit and receive world-wide information, the business of printed news has taken suffered some major setbacks. With the advent of the Internet age and the advancement of technology, printed news sources and publishing companies have needed to redesign their business models and reform certain aspects of their companies. In today’s day and age, publishing companies are being forced to redesign the way they market to customers and to incorporate the inclusion of digital sources in doing business. Because of the exponential advancements of technology, the†¦show more content†¦In the market domain of newspapers, there are a handful of main companies that control the majority of the industry. One of the major players remaining in the game of printed news is The Tribune Publishing Company. Specifically, newspapers and publishers across the country have been forced to make closures, cuts, lay-offs, and ultimately find ways to evolve with the changing times and embrace the digital world. This has served as a crushing blow to a once thriving market. Numerous major newspapers no longer exist, and others are just barely surviving and keeping their heads above water. The Tribune Publishing Company has managed to weather the storm and continues to remain relevant. One of Chicago’s oldest and most well-respected groups has found ways in which to adapt to the changing environment and maintain sustainability in the tumultuous market of newsprint. A thorough SWOT analysis demonstrates how this company has remained alive and how it will continue to grow in the future. One of the primary strengths of The Tribune Publishing Company is a long-standing tradition of excellence and business practice. The Tribune has been a reliable and honest source of information. The Chicago Tribune, originally christened the Daily Tribune, found its origins nearly 170 years ago and was a decidedly one-sided political newspaper: The first issue of the Tribune--now lost--consisted of four pages; 400 copies were printed in